Vantage Point GTM — Freelance Product Marketing Consultant

The problems I solve

Different industries, same patterns.

Here's what I actually get called in to fix.

Winning in crowded, competitive markets

Standing out in a market flooded with alternatives takes sharp positioning and the right timing, especially without a dominant player's built-in name recognition and budget. I've built the strategic clarity and go-to-market timing that let smaller players cut through the noise and win attention.

ProofPositioning strategy in a saturated entertainment industry, including a launch that reached 1.5 million active players in its first month, competing against major incumbents with decades of built-in audience loyalty and much larger budgets.

Leading go-to-market for new products, partnerships, and technology launches

I've owned go-to-market end-to-end for new hardware, strategic tech partnerships, and AI-powered product lines: strategy, sales enablement, campaign alignment, and content production, all under one roof.

ProofGTM strategy and sales enablement behind 20+ product launches for a major smart-home hardware and tech-partnership rollout at a home security leader, generating $300M+ in incremental revenue, plus go-to-market work on a personalization platform in the travel and accommodations space that scaled to $100M in annual revenue.

Driving GTM through M&A and brand integration

Acquisitions only pay off if the market understands the combined offering. I've represented marketing at acquisition meetings and led the go-to-market transition of newly acquired products into a single, unified brand.

ProofLed go-to-market and brand consolidation work following a healthcare technology acquisition, merging multiple acquired products under one product brand.

Accelerating adoption of AI and emerging technology

Whether it's getting customers to trust a new AI-powered product or getting a team to actually use new tools day to day, I've driven adoption on both sides: the product and the people behind it.

ProofGTM for AI-powered product features at a specialty healthcare SaaS company, including a first-of-its-kind AI scribe launch that reached $1M+ in recurring revenue within its first month, plus an internal process overhaul that cut content approval time by 71%.

Who this is for

Built for the moment you're too close to see clearly.

Founders and internal teams are inside the frame, too close to the roadmap and the internal debates to see how a customer actually experiences the product. That's exactly where an outside partner earns their keep.

The Founder

For founders without an in-house PMM yet

I get it: you need positioning and messaging that reads credible to investors and customers, without hiring a full-time marketer before you're ready.

The Director

For marketing teams who need extra senior bandwidth

Let's get you senior GTM hands on a launch or repositioning project, without adding headcount.

See how it works →

What you get

Senior product marketing, on demand.

I'm a specialist in positioning, messaging, personas, and launch strategy, backed by 10+ years translating complex products into clear customer value. I've done this work at scrappy startups and established companies alike, so I know what actually gets used, and what just sits in a deck.

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Cross-industry pattern recognition

I've spent 10+ years happily jumping between video games, healthcare SaaS, B2C, B2B, and B2B2B. That range means I'm pattern-matching on what works, not guessing for the first time.
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Senior strategy without full-time overhead

You get the caliber of an experienced in-house marketing leader, minus the full-time price tag. I'm here for as long as you need me, not a day longer, no pressure, no upsell.
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Execution discipline

I bring an Air Force veteran's structure and a Berkeley-Haas graduate's rigor to every strategy, because I genuinely care about getting it right. I don't hand off a deck and disappear. Every engagement ends in something you can actually use.
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A true outside perspective

I'm not in your Slack channels or your org chart, and that's a good thing. It means I can give you sharper, more honest positioning than any inside view can.

A visitor in a suit studies a large framed painting of someone hunched over their own screens and diagrams — too close to their own work to see the whole picture.

The idea behind the name

A vantage point is a position that gives you a clearer view of the whole picture. That's the whole job.

Ready for an outside vantage point?

A 30-minute discovery call is the easiest way to find out if we're a fit. No pitch, just a friendly, clear read on what I'd fix first and why. I'd love to hear what you're working on.

Book a discovery call →

You can't see the picture when you're in the frame.