The outside eye every product needs.
I'm Christian Holmlund, a freelance product marketing consultant who helps founders and lean teams see their product the way their customers do.
Christian Holmlund
Founder, Vantage Point GTM
Every founder and marketing team eventually hits the same wall: you're too close to your own product to see it the way a customer does. I exist to solve exactly that.
Over 10+ years, I've done product marketing across an unusually wide range — from video games to healthcare tech, spanning B2C, B2B, B2B2B, and SaaS. I've led go-to-market for AI-powered healthcare products at ModMed, driven a $300M+ product launch program at ADT, scaled a $100 million accommodations platform at Oakwood, and helped launch games that hit over a million players in their first month during my early years in the video game industry. That range is the point. The value comes from cross-industry pattern recognition, not depth in a single vertical. It's grounded in formal training too. I earned my degree from UC Berkeley's Haas School of Business, so the instinct is backed by rigor. I've seen what works in a lot of rooms, so I can pattern-match on your GTM problem faster than a first-time guess ever could.
Before marketing, I served in the Air Force. That's where the discipline comes from: the structure, the follow-through, the habit of finishing what you start. Strategy without execution is just a deck, so every engagement I take on ends in something you can actually use.
I'm based in Southern California, and when I'm not untangling a positioning problem you'll usually find me outdoors and active, or giving back through volunteering in my community. I believe good work and a clear head go together.
Plainspoken. Structured. Honest.
Like a trusted advisor instead of a vendor pitching services. Here's the difference in practice.
Clarity over cleverness
Every message should be instantly understood by the customer it's for. If it needs decoding, it isn't done.
Outside perspective is a feature
Distance from the day-to-day produces sharper judgment. "You're too close to see this. I'm not."
Discipline in execution
Here's what I'd fix first, and why. Then we do it. No jargon, no fluff, no dangling deliverables.
Let's get this launch right the first time.
Book a 30-minute discovery call and tell me what you're working on. I'll tell you honestly whether I can help.
Book a discovery call →