Proof, in progress.
Detailed case studies are on the way. In the meantime, here's the shape of the work and the range it spans.
Working with clients across a deliberately wide range of industries.
I've never stayed in one lane, and that's on purpose. It keeps the work fun and the thinking sharp. My through-line is cross-industry pattern recognition, earned by working across industries rather than staying in one. Detailed write-ups with results are coming soon; if you'd like to talk to a reference in the meantime, just ask on our call.
Strategy you can see the results of.
As engagements wrap, each write-up here will follow the same honest structure.
The frame they were stuck in
The positioning or launch problem the team was too close to see clearly.
The outside read
What I'd fix first, and why: the shift in perspective that unlocked the work.
What shipped
The usable output and the results it drove. Strategy without follow-through is just a deck.
Want to be the first case study?
Early clients get my full focus and a founder-rate engagement. Let's talk about what you're launching.
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