Three ways to work together.
I flex scope to fit you, from a single diagnostic sprint to a full go-to-market strategy. I'd always rather have an honest conversation about budget than pad an invoice, so scope gets trimmed to fit budget, not quality.
A defined deliverable, done right.
I'll build a positioning and messaging framework, a GTM strategy, or a full launch plan. I like clear finish lines just as much as you do.
Best for founders preparing a launch or repositioning who need a credible foundation they can stand behind.
Fractional product marketing.
I'll own product marketing end-to-end, the way a full-time hire would, minus the full-time headcount. Think of it as ongoing senior bandwidth, on your terms, whenever you need me.
Best for marketing directors and VPs who need an experienced pair of hands they don't have to manage closely.
A single working session.
Sometimes you just need someone outside the building to sanity-check a decision, no judgment, just a clear read. That's what this is: an audit, a messaging gut-check, or fast strategic input.
Best for teams who mostly have it handled and just need to pressure-test the thinking before they commit.
Outcomes, not a checklist of hours.
Whatever the engagement model, the work centers on the same core: turning a good product into a clearly understood one. Some core examples include:
Positioning
A clear, defensible answer to "who is this for, and why should they care." That's the foundation everything else is built on.
Messaging
Sharp, consistent language your whole team can use, across the website, the pitch deck, sales, and product.
Personas
A grounded picture of who you're really selling to: what they want, what they fear, and what moves them.
Launch strategy
A go-to-market plan that gets your launch right the first time, coordinated across channels instead of scattered across them.
Honest answers to the fair ones.
"We already have a marketing team."
I'm the outside eye that catches what internal teams miss because they're too close to it. Most engagements work alongside an existing team rather than replacing it.
"Freelancers feel risky."
10+ years of in-house and agency product marketing, a PMA Core certification, and direct client references back this up. It's a specialized practice, run with the same rigor as any senior in-house hire.
"We don't have the full budget."
Scope flexes to fit, from a single diagnostic sprint to a full GTM strategy. Scope gets trimmed to fit budget, not quality.
Pricing is scoped to each engagement. The discovery call is where we figure out what actually fits. Book one here.
Not sure which model fits?
That's the whole point of the call. Tell me the problem, and I'll tell you the smallest engagement that solves it.
Book a discovery call →